World Internet Statistics

Quarter 3 2009 Internet Statistics

If there was ever a perfect time to join the online generation it is now, in this the 40th Anniversary year of the internet, internet users are growing rapidly as technology and access becomes easier and cheaper.

The stats below courtesy of www.internetworldstats.com show ever increasing opportunities for businesses of all sizes as consumers and researchers use the internet as their first port of call for information and increasingly shopping for goods and services of all kinds.

The following table resumes the estimated population for each geographic region, the number of Internet users, and the penetration rate in each region. The expression "penetration rate" refers to the percentage of the population that uses the Internet.

Internet World Usage Statistics Report Users by World Regions - September 30, 2009
Region	Population	Internet Users	P. R.	% Table
Asia	3,808,070,503	738,257,230	19.4 %	42.8 %
Europe	803,850,858	418,029,796	52.0 %	24.2 %
North America	340,831,831	252,908,000	74.2 %	14.7 %
Latam / Caribbean	586,662,468	179,031,479	30.5 %	10.4 %
Africa	991,002,342	67,371,700	6.8 %	3.9 %
Middle East	202,687,005	48,225,046	23.8 %	2.8 %
Oceania, Australia	34,700,201	20,970,490	60.4 %	1.2 %
Total World	6,767,805,208	1,724,793,741	25.5 %	100.0 %
Source: Internet World Stats, estimates for September 30, 2009. Notes: a) Population data comes from the US Census Bureau; b) Internet estimates come from ITU, Nielsen Online, GfK, Official telecommunications regulating agencies and other trustworthy sources; c) According to the United Nations country grouping, Mexico is included in Central America, and Turkey is included in Europe; d) "P.R." means the Penetration Rate.

From the above table you can see that world Internet penetration represents 25% of the world’s population and a huge 52% of European population.

Now is a good time to put your business online. Please contact us if you would like to discuss the opportunities that an online strategy could present to your business.